Personal Injury Law Firm Marketing
Cases, Not Clicks
The Only Number That Matters Is Signed Cases
Personal injury sits under the Your Narrative Edge umbrella and is run by our legal team.
Personal injury is one of the most expensive categories in paid advertising, and most of that money is wasted on the same two mistakes: a message written for a lawyer instead of an injured person, and an intake process that cannot keep up with the leads the ads produce.
We build both sides. Campaigns that speak plainly to someone who was hurt last week and is frightened about money, and an intake and follow-up system that reaches them before the firm advertising next to you does.
Reporting stops at signed cases. Not impressions, not form fills, not cost per lead. If a campaign is not producing cases worth signing, we would rather find out in week two than at the end of the quarter.
What We Run
Case Generation
Paid social and search campaigns built around the specific case types a firm wants more of, with creative that sounds like a person rather than a billboard.
Intake And Speed To Lead
Instant response, call tasks with owners and deadlines, and nurture for the leads that are not ready to sign on day one.
Tracking To Signed Case
Attribution that follows a lead from the ad through intake to a signed case, so spend decisions are made on case value rather than lead volume.
The Work Behind 456 Pain
456 Pain is a personal injury firm running the no win, no fee model with attorneys available around the clock. It is the kind of operation this work is built for, where the phone has to be answered and the marketing has to hold up to that volume.
Client Work
Questions
Do you work with personal injury law firms?
Yes. We run case generation campaigns, intake and follow-up systems, and attribution for personal injury firms, including work behind 456 Pain.
How do you measure a personal injury campaign?
By signed cases and cost per signed case. Form fills and cost per lead are useful for diagnosing a campaign but they are not how we judge whether it worked.
Why does intake speed matter so much?
An injured person usually contacts several firms in the first day. The firm that makes real human contact first signs a disproportionate share of those cases, which is why we build the response into the campaign rather than leaving it to the office.
Do you also market chiropractic practices that take PI patients?
Yes, through Chiro Growth Alliance. The chiropractic and legal sides of personal injury overlap heavily, and we run campaigns on both.